Pabst’s Return to Milwaukee Brews Excitement

It wasn’t long ago that Pabst Blue Ribbon’s former brewery in Milwaukee lay dormant, blocks of hollow buildings speaking to the city’s once-proud history as the birthplace of modern brewing and epicenter of beer manufacturing. Today, after millions of dollars in renovations that carefully weave modern creature comforts, state-of-the-art technology, and sustainability into the towering late Victorian architecture without casting aside its unique sense of place, the area is once again beginning to bustle.

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